Ercilla de Bilbao
2021
2021
Rebrand of the hotel Ercilla de Bilbao.
The new hotel identity combines Basque personality with vintage glamour through the use of expressive typography, a rich colour palette, copywriting focus on the Basque language and a vintage-fashion photoshoot.
The hotel’s extensive image archive was included in the applications alongside bilingual captions, keeping alive the illustrious guests that had frequented the Ercilla in the past — from bullfighters and actresses to the legendary Luciano Pavarotti.
The new hotel identity combines Basque personality with vintage glamour through the use of expressive typography, a rich colour palette, copywriting focus on the Basque language and a vintage-fashion photoshoot.
The hotel’s extensive image archive was included in the applications alongside bilingual captions, keeping alive the illustrious guests that had frequented the Ercilla in the past — from bullfighters and actresses to the legendary Luciano Pavarotti.
Filed under:
Branding, Hospitality, Graphic Design
With:
01–20
Lead Design:
Fraser Bingham
Photography:
Mafalda Silva
Branding, Hospitality, Graphic Design
With:
01–20
Lead Design:
Fraser Bingham
Photography:
Mafalda Silva
