La Zambra
2022
Identity and brand roll-out for a 5-star hotel in Andalusia.

Name and logo derive from the Zambra – a specific type of flamenco dance typical for the region.  The brand’s monogram can be multiplied into a pattern, hinting at the Moorish influence on the local architecture. The overall brand was designed to adapt to both the quiet, earthbound side of the hotel's daytime experience and the vivid, hedonistic aspect of the hotel's nightlife.
Filed under:
Branding, Hospitality, Graphic Design

With:
01–20

Copywriting:
James Darton

Photography:
Dos Más En La Mesa




©Amelie Scharffetter