Frameworks

My MA thesis project can be described as both an installation and an exhibition. The cube-structure, placed in the Aalto University Väre building made a distinction between the inside and the outside and explored ways of showcasing graphic design work, process and practice outside the conventional portfolio setting.

Scope

Research

Curating

Set Design

Details

MA Thesis Project

Aalto University, Finland

Photography: Francisco Gonzales Camacho

Frameworks

My MA thesis project can be described as both an installation and an exhibition. The cube-structure, placed in the Aalto University Väre building made a distinction between the inside and the outside and explored ways of showcasing graphic design work, process and practice outside the conventional portfolio setting.

Scope

Research

Curating

Set Design

Details

MA Thesis Project

Aalto University, Finland

Photography: Francisco Gonzales Camacho

Frameworks

My MA thesis project can be described as both an installation and an exhibition. The cube-structure, placed in the Aalto University Väre building made a distinction between the inside and the outside and explored ways of showcasing graphic design work, process and practice outside the conventional portfolio setting.

Scope

Research

Curating

Set Design

Details

MA Thesis Project

Aalto University, Finland

Photography: Francisco Gonzales Camacho

Curation

Week 1

Curation

Week 1

Curation

Week 1

The inside emulated a White Cube gallery, presenting three case studies from my studies – including books, stamps, photographs, and serigraphy prints – framed as untouchable objects to question display and the intent of graphic design outcomes.

In contrast, the outside was left deliberately raw, revealing process materials such as silkscreen colour tests, early mail-art experiments, image mood boards, and books by influential artists.

The inside emulated a White Cube gallery, presenting three case studies from my studies –including books, stamps, photographs, and serigraphy prints – framed as untouchable objects to question display and the intent of graphic design outcomes.

In contrast, the outside was left deliberately raw, revealing process materials such as silkscreen colour tests, early mail-art experiments, image mood boards, and books by influential artists.

Curation

Week 2

Curation

Week 2

Curation

Week 2

Over its two-week run, the exhibition design evolved. In the first week, the display emulated the White Cube; in the second, the space became a reading room where visitors could handle the publications.

I also presented a series of photographs, created with Juho Huttunen, showing the works in my home—again questioning modes of display and the relationship between original and documentation. This dialogue extended to the cube’s exterior, which featured notes on my thesis and the exhibition itself.

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