Composed Shapes,
Carved Sounds

2023
Identity design for the joint exhibition of ceramicist and sculptor Elena Palomo and sound artist Lasse Pietiläinen.

The identity concept of the exhibition was based on the themes of connection and duality.  I collaborated with photographer Juho Huttunen to create a set of images that would allow us to visually merge Elena's sculptures with Lasse's source of inspiration – shapes and textures found in nature.

La Zambra
2022
Identity and brand roll-out for a 5-star hotel in Andalusia.

Name and logo derive from the Zambra – a specific type of flamenco dance typical for the region.  The brand’s monogram can be multiplied into a pattern, hinting at the Moorish influence on the local architecture. The overall brand was designed to adapt to both the quiet, earthbound side of the hotel's daytime experience and the vivid, hedonistic aspect of the hotel's nightlife.
Filed under:
Branding, Hospitality, Graphic Design

With:
01–20

Copywriting:
James Darton

Photography:
Dos Más En La Mesa

Olof Ottelin
2023
262 pages covering the life, career, and creations of interior architect and furniture designer Olof Ottelin (1917-1971).

Involvement:
Typography, Grid, Layout, Typesetting, Cover Design

Finalist at Kauneimmat Kirjat Most Beautiful Books 2023.

Ercilla de Bilbao
2021
Rebrand of the hotel Ercilla de Bilbao.

The new hotel identity combines Basque personality with vintage glamour through the use of expressive typography, a rich colour palette, copywriting focus on the Basque language and a vintage-fashion photoshoot.

The hotel’s extensive image archive was included in the applications alongside bilingual captions, keeping alive the illustrious guests that had frequented the Ercilla in the past — from bullfighters and actresses to the legendary Luciano Pavarotti.
Filed under:
Branding, Hospitality, Graphic Design

With:
01–20

Lead Design:
Fraser Bingham

Photography:
Mafalda Silva





©Amelie Scharffetter