Composed Shapes,
Carved Sounds

2023
Identity design for the joint exhibition of ceramicist and sculptor Elena Palomo and sound artist Lasse Pietiläinen.

The identity concept of the exhibition was based on the themes of connection and duality.  I collaborated with photographer Juho Huttunen to create a set of images that would allow us to visually merge Elena's sculptures with Lasse's source of inspiration – shapes and textures found in nature.

Läila
2022
Branding and Art Direction for a family-run hotel in the Seychelles.

The Creole term Laïla stands for an appreciation of what is around oneself. The brand was built on the idea that luxury is to be in touch with one's social and natural surroundings and referred to specifics of the islands and the hotel’s location.

During a 5-day shoot that I styled and directed, Mafalda Silva and I documented the Seychelles outside the luxury resorts covering local flora and fauna, people, landscapes, and activities. 
Filed under:
Branding, Hospitality, Art Direction

With:
01–20

Copywriting:
James Darton

Photography:
Mafalda Silva

Printworks
Ongoing
Monoprints on 60x80 Munken Pure.

Exploration of colours and composition using freehand serigraphy printing.

Still
2014
BA Fashion Design – Graduate Collection. Developed from my experience of designing as both a playful and serious act. I continued with this theme by exploring the dynamic between the free and the constricted, the uniform and the individual.  

The inspiration for the print derived from the work of the Abstract Expressionists, The Gutai Group and Cy Twombly's seemingly childlike drawings. The final print was developed during a painting workshop with children.
Filed under:
Fashion Design, Personal, Art Direction

Photography:
Ana Cuba




©Amelie Scharffetter