The landing page sets the aesthetic tone of ERLY’s online presence, translating the bold colors, rounded forms, and typographic clarity of the brand identity by Lotta Nieminen Studio into a lively digital space.
A guided three-step routine (base → serum → mixer) introduces the customizable skincare process with clarity and ease. The product-listing page builds on this foundation with modular cards and interactive hover states, creating a seamless shopping experience that feels both playful and intuitive.
Product and About pages extend the brand’s design language through thoughtful structure and transparency. Ingredient details, benefits, and usage guidance are presented in clear, modular layouts, while consistent typography ensures legibility throughout.
Subtle color accents and generous spacing maintain a sense of simplicity, keeping focus on the content and reinforcing ERLY’s commitment to clarity and care in every digital touchpoint.
