Ercilla de Bilbao
The identity for Hotel Ercilla reinterprets Bilbao’s golden era through a visual language that blends Basque heritage with cinematic glamour. Developed under the creative direction of Fraser Bingham, the project combines logotype, typographic system, and colour palette with applications that extend the brand across print and digital touchpoints. The result is a brand rooted in local culture yet defined by a timeless sense of elegance.
Scope
Visual Identity
Printed Matter
Image Research
With
Agency: 01 - 20
Copywriting: James Darton
Photography: Mafalda Silva
Ercilla de Bilbao
The identity for Hotel Ercilla reinterprets Bilbao’s golden era through a visual language that blends Basque heritage with cinematic glamour. Developed under the creative direction of Fraser Bingham, the project combines logotype, typographic system, and colour palette with applications that extend the brand across print and digital touchpoints. The result is a brand rooted in local culture yet defined by a timeless sense of elegance.
Scope
Visual Identity
Printed Matter
Image Research
With
Agency: 01 - 20
Copywriting: James Darton
Photography: Mafalda Silva
Ercilla de Bilbao
The identity for Hotel Ercilla reinterprets Bilbao’s golden era through a visual language that blends Basque heritage with cinematic glamour. Developed under the creative direction of Fraser Bingham, the project combines logotype, typographic system, and colour palette with applications that extend the brand across print and digital touchpoints. The result is a brand rooted in local culture yet defined by a timeless sense of elegance.
Scope
Visual Identity
Printed Matter
Image Research
With
Agency: 01 - 20
Copywriting: James Darton
Photography: Mafalda Silva
Logo
Typography
Tone of Voice
Logo
Typography
Tone of Voice
Logo
Typography
Tone of Voice
The logotype and typographic system are built around a refined serif display style, giving main headings a sense of vintage glamour while maintaining clarity in supporting text. Applications feature both Spanish and English, with selected references to Basque names and expressions, reinforcing the hotel’s dual identity as both international destination and cultural landmark.
The logotype and typographic system are built around a refined serif display style, giving main headings a sense of vintage glamour while maintaining clarity in supporting text.
Applications feature both Spanish and English, with selected references to Basque names and expressions, reinforcing the hotel’s dual identity as both international destination and cultural landmark.
Brand photography by Mafalda Silva captures the atmosphere of silver-screen glamour, with subtle nods to the elegance of Erwin Blumenfeld and the sculptural refinement of Cristóbal Balenciaga.
Paired with a colour palette ranging from deep navy and powder pink to fiery Basque tones and grounded neutrals, the imagery positions the hotel as both vibrant and timeless.
Colour
Photography
Colour
Photography
Colour
Photography
Colour
Photography
Brand photography by Mafalda Silva captures the atmosphere of silver-screen glamour, with subtle nods to the elegance of Erwin Blumenfeld and the sculptural refinement of Cristóbal Balenciaga.
Paired with a colour palette ranging from deep navy and powder pink to fiery Basque tones and grounded neutrals, the imagery positions the hotel as both vibrant and timeless.
Photography
The hotel’s archive of candid photography preserves moments when the Ercilla was a meeting place for cultural icons — from bullfighters and socialites to Luciano Pavarotti. Integrated with captions into applications and souvenirs, these images connect the hotel’s illustrious past to its renewed identity, ensuring heritage remains a living presence.
Photography
The hotel’s archive of candid photography preserves moments when the Ercilla was a meeting place for cultural icons — from bullfighters and socialites to Luciano Pavarotti. Integrated with captions into applications and souvenirs, these images connect the hotel’s illustrious past to its renewed identity, ensuring heritage remains a living presence.
